Actually, my name is Estefi Martinez, although most people know me as Pedrita Parker. I’m an illustrator, entrepreneur, speaker, writer and mentor. Since 2015 I have worked with international clients like Coca-Cola, Samsung, Mini, Sony, Cruzcampo, IKEA or Netflix and prestigious agencies like McCann.
I have always had a great passion for telling stories: And now, I do it every day through my illustrations where I explore the complexity of the female universe, mental health and interpersonal relationships. My style is fresh, casual and playful with hints of humor but with deep uplifting messages. I usually work in digital, but I love exploring new formats and more traditional techniques.
As an entrepreneur, I have created my own brand and lead a small studio since 2014 where, together with my team, I design, produce and manage the online sales worldwide of hundreds of products with my name. We have been awarded in the categories of digital marketing and social media.
As a speaker I have participated in specialized talks about creativity and entrepreneurship, including a TEDx talk in 2021. I have taught workshops and masterclasses, I have hosted a podcast, I have written and illustrated 7 books with publishers such as Lumen, Larousse and Lunwerg and I was honored to have a solo retrospective exhibition of my career in 2022 and an exhibition in 2023 at the Contemporary Art Museum in Velez Málaga.
I live and work from Benajarafe, a small town in Malaga (Spain) where I was born.